Strategic Advantage 

Marketing, Social Media and Business Strategies

Capabilities

Overview

We recommend the best marketing campaigns for your business, not just the ones that make more money for the agency.

Our Ambient Marketing Process & Strategy (AMPS) provides the commitment of an internal marketing department and the capabilities of a full-service agency without the operating costs of either.

When we develop a marketing program, we understand what is driving the strategies and objectives behind it.  Therefore, we focus on the ideal outcome rather than an individual activity. We combine the most relevant and effective marketing tactics and tools for the greatest impact and tangible, measurable results.

We can design and deliver a range of different programs to engage different types and levels of audiences to suit your needs. First – and most important – we listen to you. We think. And then we work with you to implement a program using a variety of tactics that will address all your needs. We will design a program to generate new sales opportunities, establish relationships with senior-level contacts or penetrate marketing channels.

Advertising

Advertising is an excellent way to control the message you deliver to your target audience. Here’s the problem: the average American consumer is subjected to 3,000 messages daily. Getting and keeping their attention requires imagination and a keen insight into consumer behavior.  We advise clients on how to best position their advertising for maximum effect.

Media Planning

Our experience with media planning and placement can help you reach your target audience based on your budget, frequency and timing needs. We have relationships with local and regional print publications, as well as broadcast and outdoor advertising reps, which allow us to get the best rates and media placement for our clients. With social media and online advertising, we can coordinate your online and offline efforts to make sure your company develops a strong presence.

TV, Radio & Print Advertising

We provide original concept development and full production services including writing, scripting, design, television production, radio production, print production, and audio-visual services. 

Branding

Branding is a name or symbol that is used to identify a company or its products, while also differentiating from the competition. Branding can include a name, term, sign, symbol, design, or combination of all of these that best conveys the company as a whole.

Every company needs an identity. Your brand is not just your logo or some catchy slogan that your company uses. It is your point of differentiation – what makes you unique among competitors and thus more attractive to your customers.

Brand development involves a variety of elements:

  • Brand Research – to see what current and potential customers want and need from you, as well as their current impressions of your products or services.
  • Brand Creative Development – to show in symbols, words or phrases what makes you unique and most valuable.
  • Brand Introduction and Integration – to showcase your look, your reputation and your value to current and prospective customers, and to integrate your brand into all of your materials to ensure a consistent presence in the market.
  • Brand Maintenance – to monitor perceptions of your brand, offering continual improvements and protection against negative factors that can weaken it.
  • CEO as Brand - Executive Visibility
    An executive’s reputation directly affects the quality-and quantity-of a company's bottom line. Our Strategic Executive Visibility Program is a proprietary methodology designed to help executives leverage opportunities as well as evaluate and eliminate liabilities.

    Great brands are defined by leaders who articulate a vision, define a direction and promote action. Incorporating a variety of different elements that work in concert – such as a strategic evaluation, media training, speaking opportunities and recommendations for alliance building, board memberships and corporate entertaining – our executive visibility program helps key executives define and position themselves as strong, visible, well-regarded, mission-focused and directional leaders regionally and nationally.

Communication

Crisis Communications

Is your company ready for a crisis? One of our specialties is crisis planning and management. Crises come in all shapes and sizes. And unless you're prepared, the crisis could result in irreparable harm.

We develop comprehensive crisis planning and communications programs that prepare your company and spokespeople to respond to internal and external corporate crises and adverse events.

For those companies that find themselves already in hot water, we offer immediate crisis management services to help guide your communications until the crisis passes. We work closely with you to quickly assess the situation and put our years of crisis management experience to help move the company forward.

Internal Communication

Many organizations understand the importance of strategic communication with client, potential clients and/or stakeholders. However, few organizations address internal communication in the same way. Determining what should be communicated to staff, when it should be communicated, and how it should be communicated is often left up to the decisions of individuals made when there seems to be a need.

In many instances, internal communication strategies are developed - reactively - when there is a crisis or major event that clearly requires addressing communication issues.

Where communication is planned out, it is often around upheavals like major corporate or organization change, layoffs and downsizing, and technological change. However, once the initiating focus has been eliminated communication tends to go back to an unorganized incoherent process. 

The Strategic Internal Communication Program

Strategic internal communication planning can be a proactive approach to building a better, more directed and efficient workforce.  Many successful companies create a workforce that understands the mission, goals, values and procedures of the organization.

Our Strategic Internal Communications Program will be of benefit to all organizations who want to improve the efficiency and effectiveness of their organization by creating increased cohesion among staff, management and volunteers. In addition, the our Strategic Internal Communication Program offers food for thought and some tips for organizations that may already feel that they have effective internal communication process but want to ensure that these are maintained and utilized consistently.

Creative

Collateral Materials

Brochures, annual reports, stationery, invitations, programs, business cards, and product slick sheets represent just some of the traditional forms of marketing collateral that we generate. The growing online delivery of marketing collateral gives us a host of creative new ways to get your content across to your customer, and with impact. 

Design

Great marketing pieces are the result of killer copywriting, and eyeball-grabbing design.

All of your pieces need to work together - your business cards, brochures, advertisements, signs, web site, etc. Consistent Professional design builds consumer confidence.

Build a strong image. Your customers will judge you based on how good your business cards, brochures, flyers, and reports look. Why lose business by giving them something unattractive or unprofessional?

Our Services Include:
  • Logos
  • Letterhead
  • Brochures
  • Ad Layout
  • Flyers
  • Sales Sheets
  • PowerPoint Presentation
Flash

We can deliver sophisticated and engaging Flash animations for a host of marketing purposes:

  • Flash magazines and newsletters
  • Flash PowerPoint presentations
  • Flash holiday cards with music
Logos / Business Identity

A good logo can shape customer opinion, reinforce brand and establish goodwill. It defines who you are, what you do, and how well you do it. In just seconds it resonates with your audience, and we want that impression to be positive. We know the importance of designing a logo that aligns with your company.

PowerPoint’s

PowerPoint’s custom styles and animation can help you create engaging presentations that:

  • Capture your audience’s attention
  • Deliver your message with style and clarity
  • Leave a lasting impression

Popular PowerPoint applications include:

  • New Business Presentation
  • Flash
  • Audio
  • Brochures

Marketing

Marketing Communications is about driving your strategy through your entire organization to turn it into a marketing machine. Clients come to us for strategy, and stay with us for our results driven programs.

What is your marketing return on investment (ROI)? How are you driving sales next quarter? Our team will access areas such as your competition, market penetration, and your customers we then implement a program that will meet your business objectives. Our services include:

Copywriting

Copywriting is the art of putting words together that grab your customers

Does great copy make a HUGE difference? You bet. Many times, just changing the headline in ad copy has meant millions of dollars in increased response.
Marketing with bad copy is a waste of your money!

Our Services Include:
  • New company name
  • Slogan
  • Tagline  
  • Brochures
  • Advertising 
  • Sales sheets
  • Web site content
  • Anything you do that involves words that your customers might see

Direct Mail

We provide direct mail campaign implementation including creative concept development, copywriting, design, print production, database management and fulfillment.

eNewsletter

Enewsletters provide a regular customer touch point. Regardless of your industry, it is important for your company to stay top of mind with current and potential customers. Enewsletters provide great content directly to customers on a regular basis, thus nurturing client relationships and establishing your company as a valuable resource.

  • Enewsletters drive website traffic. Enewsletter content frequently links to content hosted on your company’s website; you can have a direct impact on website visitors. If your customers like what they read, they may be encouraged to browse the rest of your site for new product and service information.
  • Enewsletters build thought leadership. Like all content marketing initiatives, an enewsletter, can establish your company as an industry leader.
  • Enewsletters are fully measurable. Unlike traditional print newsletters and direct mail, enewsletters can be tracked and analyzed using your email system’s reporting software and your website analytics. Data such as open rates, bounces and click-throughs are readily available, allowing you to gauge what content reaches your readers, and giving further understanding of your current and potential buyers’ needs so you can reach them more effectively.

Print Newsletter

Print newsletters have certain strengths that make them worth including in your marketing and client communication program.

  • The tangibility of a print newsletter makes an impression that causes it to stand out.
  • Print newsletters are delivered and have high probability of being seen by recipients.
  • The portability, convenience and layout options of a print newsletter facilitate reading.
  • Many people prefer print.
  • Print doesn’t require opt-in permission.
  • Print newsletters can also be used as handouts, proposal inserts and office displays.

Professional Services Coaching

What is Coaching?

Through the process of coaching, professionals focus on the actions needed to produce higher income, better organization, less wasted time and more time to do what they want outside of their practice.  

Our Strategic Coaching Program accelerates the professional's progress by providing greater focus and awareness of possibilities leading to more effective choices and even more importantly, the accountability to make it happen. Our Strategic Coaching Program concentrates on where the professional is now and what they are willing to do to get where they want to be in the future.

Are you a services professional who wants to grow your practice?

Our Strategic Coaching Programs help attorneys, accountants, engineers, financial specialists and other professionals learn and implement marketing strategies to grow their practice.

You want to be more effective at marketing your services, but you may not have the time, interest or knowledge on how to “market” your practice.

You feel frustrated because you want to grow your practice but you are too busy serving your clients and managing your business. You may not be comfortable with marketing and even avoid it if you see it as self promotion, or a poor use of time, i.e. billable vs. non-billable hours.

You can successfully grow practice by learning targeted and focused marketing strategies that create results.  We have developed a process to help you step by step.

You can increase your marketing results by learning how to:
  • Demystify the marketing process
  • Creating your message so people take action
  • Identify and target key referral sources
  • Create your own personal marketing plan
  • Focus on results

Public Relations

Customers decide how and when to receive news and entertainment from a highly fragmented media.  We know the right publications and journalists to work with, and frankly we’re more than a little persistent when placing media. We develop a comprehensive, customized program that integrates and aligns public relations with overall company business and sales goals. Our public relations programs can:

  • Expand your sphere of influence in your chosen markets.
  • Attract the attention your company deserves -from the right people, at the right time.
  • Build a reputation that distinguishes you from competitors.
  • Translate your vision into messages that move your audience.

Our core practice areas include:

  • Local, national and global media relations
  • Customized public relations planning
  • Positioning
  • Key message development
  • Crisis and issues management
  • Competitive communication analysis
  • Media training and interview preparation
  • Extensive contacts database
  • Press and analyst tours
  • News conferences and events
  • Product launches
  • Reviews programs
  • Momentum campaigns
  • Coverage tracking and analysis
  • Success stories
  • Speaker bureau management and placement
  • Contributed article placement
  • Corporate publicity
  • Customer success story promotion
  • Editorial awards tracking and placement
  • Editorial calendaring and trend story generation
  • Media Relations
  • Optimized Press Release

 

Government Relations

We have a long history of success in conditioning public opinion. Through constituency development, grassroots marketing, and media and community relations, we’ve helped organizations develop the credibility and respect they need to support critical events, introduce initiatives that change conventional thinking, and carry out their missions.

Our strategically tailored outreach campaigns help businesses build relationships, shape legislation and educate officials about issues and trends of importance to their business.

We help clients understand the roles of all stakeholders in policy-making processes, including journalists, interest groups and consumers. We help clients win the support of voters, regulators and policy makers.

Industry Analyst Relations

It's imperative to remember that industry analysts cannot be treated in the same way as journalists. They require different types of information, they operate to different timescales and they have different interests. They are at the center of the "circle of influence" - called upon by end-users, the media and vendors to provide insights into what will happen in the future.

Industry analysts can influence major purchasing decisions. We work aggressively with the IT, technology and healthcare communities to help clients develop and strengthen ties with key influencers and to leverage these relationships to secure references and quotes for the media and other key audiences.

We can help you put in place a dedicated program of communication to significantly increase your chances of:

  • Being included on the short-lists of potential suppliers that the analysts put together for their consulting clients
  • Ensuring a positive and extensive profile for your company in the research reports used by potential buyers
  • Gaining an independent perspective on your company's strategy and positioning in the marketplace

Media Relations

Most companies and organizations know it takes more than just writing a news release to get media coverage and attention. Media space today is at a premium, and achieving substantive, on-message media coverage is a challenge. The key to a client program is a comprehensive and prioritized media program that promotes your story to all appropriate and agreed-upon print, broadcast and online media, from industry verticals to key trade press to major national business outlets.

Our media relations services include:

  • Recommending strategies for attracting media attention
  • Identifying the best placement opportunities
  • Developing media “hooks”
  • Digging deep for media opportunities 
  • Developing the appropriate background materials
  • Writing and issuing press releases and media alerts
  • Writing tip sheets
  • Designing and maintaining media lists
  • Relentlessly pitching (real story) ideas to the media
  • Monitoring and analyzing media relations efforts
  • Changing messages based on coverage results
  • Optimized Press Release
  • Public Relations

 

Optimized Press Release & Media Distribution Service

Press Releases are one of the many traditional ways of reaching your audience. We have taken this typical process to the next level by optimizing press releases for the Internet.

Targeted Keyword Research and Selection
  • We conduct thorough keyword research for the targeted audience and subject matter, selecting specific targeted keywords that produce the greatest degree of volume.
Strategic Keyword Placement in the Press Release
  • We also create a copy of the press release on a website. We pay close attention to the title tag, first paragraph of the press release and correct seeding of relevant keyword phrases and other initiatives are taken into consideration.
Distribution
  • We distribute the optimized press release through the top online premium media outlets. We can also submit to a variety of Podcast directories to generate additional linking opportunities and exposure.

Key Benefits to Optimized Press Releases

Top listings in the news search engines

Improved natural search results for particular keywords

Increased web visibility

Enhanced brand awareness

Low-cost means for increasing exposure and web visibility

Quality exposure to industry-specific editors

Strong Backlinks

Sales and Client Service Program

Our experienced sales and client service professionals become part of your team. If you:

  • Don't like managing sales people.
  • Are having a hard time finding sales people that will stick.
  • Want a sustainable sales program and have had difficulty creating one.
  • Are not skilled in managing and growing a sales department.
  • Are looking for someone you can trust and count on.

We can help. We offer the flexibility to meet your needs and the knowledge that gives you peace of mind. Keep clients coming back again and again. Our Sales and Client Services Program will:

  • Reduce turnover by hiring smart instead of often.
  • Establish compensation plans that drive sales and profits.
  • Develop sales systems that facilitate consistent sales results.
  • Coach and train your sales team toward service-minded selling.
  • Provide motivation, recognition and accountability.
  • Increase sales and profits to the type of customer you prefer.
  • Relieve you from sales management responsibility.

 

Social Media

Social media is about people, not logos.

Online interactive marketing involves the use of social media and networking, online video, online advertising, search engine marketing (including search engine optimization), targeting, competitor analysis, online research, tracking, reporting and much more.  But with social media, SEM/SEO, Google Ad Words, ROI metrics, tweets...it’s easy to get lost.

How can social media help you create personalized, more meaningful customer connections?

In today’s interactive environment, we exchange more than business cards. We have smart phones, exchange Twitter handles, become “friends” on Facebook, and if we can’t find what we need – we Google it. . Your customers are making connections in the same way. Not only are they buying products and services, they’re talking about them. And they’re not only telling family and friends, they’re telling the entire world.

We understand the importance of being social.

Social media and Social media marketing aren’t just fads, they are here to stay. The impact of the online world in marketing is nothing short of revolutionary. New devices and applications continually redefine how we communicate. Today's effective marketing campaign is integrated to the online world like never before.   

Social Media is at the very core of modern Viral Marketing and empowers you to utilize and manipulate word-of-mouth, the most influential marketing tool around, to spread your message to the people you want, at precisely the time that you want, encouraging valuable connections and links back to your site from targeted communities.

Our interactive online marketing solutions cover a broad array of technologies and techniques designed to help organizations creatively engage and converse with clients and prospects in a variety of formats:

Blogging

Blogging has gained unparalled popularity on the Internet. According to Technorati and Wikipedia, there are over 200,000,000 blogs and more than 50% of bloggers post new content on a blog or Facebook, or on Twitter daily.

That matters. Today, consumers trust word of mouth recommendations from trusted friends more than they do advertisements and they typically care more about what their friends think about products than how Google ranks them. According to Nielsen in its July 2009 Nielsen Global Online Consumer Survey 90% of people trusted recommendations from people they know, while 70% trusted consumer opinions online. In short, consumers rely heavily on word of mouth marketing and trust people that they know in real life as well as people they know by virtue of their online experiences.

If you are not - you should be blogging. We design blogs, help devise and implement blogging strategies, work with our clients on a regular basis developing topics and blogging schedules, provide proofreading and editing services for our clients when desired and provide search engine optimization strategies to ensure the best results. We also provide ghostwriting services where needed.

Vlogging

Video blogging (vlogging). YouTube is now the 2nd largest search engine in the world and some 25% of Americans in the past month said they watched a short video – on their phone. Some According to a 2009 Study done by the Center for Marketing Research at the University of Massachusetts Dartmouth, some 55% of the Fortune 500 companies surveyed report that they are very familiar with online video and 35% intend to adopt video into their social media marketing efforts. Video is as a relevant part of the marketing equation.

Statistics also show that many actually prefer viewing video rather than reading content.

We design vlogs, help devise and implement vlogging strategies, work with our clients on a regular basis developing topics and vlogging schedules, provide content development and editing services for our clients when desired and provide search engine optimization strategies to ensure the best results.

Corporate Blogging

Internal Blogs

An internal blog is a weblog that any employee can view and add content. The informal nature of blogs may encourage positive things such as:

  • A sense of unity
  • Employee interaction
  • Collective intelligence communication throughout your organization
  • Discussion of issues

Corporate blogs may be used for meetings, e-mail discussions, and can effective when parties at multiple locations wish to participate, or have conflicting schedules. Blogs allow people, who otherwise would not have been aware of or invited, to participate and contribute their expertise.

Podcasts

Podcasts are nothing more than audio recordings. However, due to the monumental success of Apple’s iPod, the iTunes platform, podcasts have become powerful subscription based content providers that include both audio and video. With over millions of podcasts subscribers worldwide, the concept of podcasting has created its place in the media universe.

Whether your company is interested in generating sales through informational podcasts or increasing employee readiness through audio or podcast based training series, podcasting is affordable and powerful. Podcasting provides every type of business brand-building opportunities.

Companies can take advantage of the explosive growth of podcasts to:

  • showcase their expertise
  • build a loyal audience
  • generate new leads
  • drive website traffic

Our podcast services include:

  • Scripting
  • Production
  • Hosting
  • Promotion
  • Tracking
  • Landing pages

 

Videocasts

Online video is not limited to young viewers, but is also shared by a significant and growing audience of older, more educated, and more affluent viewers. Given the popularity of online video, businesses should be thinking how they can best leverage online video for marketing and business development.

Popular video applications include:

  • client testimonials
  • profiles
  • client education
  • recruiting

Our video services include:

  • Scripting
  • Filming
  • Production
  • Hosting
  • Promotion
  • Tracking
  • Landing pages

 

Webcasts

Webinars help position you and your organization as authorities in their fields.

We offer a suite of a la carte services to create, host and promote your webcasts:

  • Arranging online registration options (both fee and no fee)
  • Designing and hosting event and registration landing
  • Designing, distributing and tracking email promotions
  • Sourcing lead lists
  • Creating PowerPoint slides
  • Training and coaching presenters
  • Helping with the selection of a webinar provider
  • Moderating events
  • Conducting post-event surveys
  • Web 2.0

 

Training

Whether speaking rattles your nerves, or you're a seasoned presenter our training will help you perfect your content and delivery

Media Training

Gaining an opportunity to tell your story to the media is invaluable. A leader's voice carries, and it should not be distorted. We train spokespeople to effectively and clearly communicate with the media. Based on knowledge gleaned from our longstanding media relationships and expertise as spokespeople for our clients, we help our clients refine their skills, arming them with techniques to be effective communicators with print, broadcast and online journalists, and ensuring that they stay on message.

A typical media training session includes:

  • Introduction
  • Working with the Media
  • What Reporters Need
  • Do’s and Don’ts in Your Media Relationship
  • Handling Tough Questions
  • Messaging
  • How to Look and Sound Your Best
  • On Camera Experience
Presentation Training

Whether public speaking rattles your nerves, or you're a seasoned presenter trying to sharpen your skills, our Presentation Skills Training will help you perfect your content and delivery and show you how to make the most of your next public speaking engagement.

We believe that everyone can improve their presentation skills through a systematic presentation skills training process.

  • Why what you look like and how the information is delivered is as important than what you are trying to communicate;
  • How to master the three Ps of presenting: preparation, practice and performance;
  • The importance of knowing your audience and ensuring your presentation addresses their interests and needs;
  • How to structure an effective outline for your presentation to ensure you gain and keep your audience's attention;
  • How to eliminate annoying "audible pauses," such as "um," "ah," "you know" and "like;"
  • How to identify appropriate and powerful personal stories to illustrate the main points in the presentation;
  • The importance of becoming comfortable with matching your facial expressions to your presentation, moving away from the podium and making eye contact with the audience;
  • How body language can make or break your presentation and what you can do to ensure you are projecting confidence;
  • Tips for how to calm your nerves and use nervousness to your advantage; and
  • How to be prepared for anything in the question and answer session.

 

 

Video Production & Marketing

We believe strongly in the power of online video marketing and we know what it takes to successfully produce, distribute, market, and optimize video. We establish your brand on major video sharing sites with a consistent message and design. We then optimize and market your video and distribute it across your newly created online profiles.  This allows users to see your videos on sites that they already use while simultaneously making it easier for them to discover you on the search engines like Google. We provide clients a convenient and cost-effective resource for the production of high-quality videos, presentations, podcasts, and broadcast advertising materials.

For more information:

Social Media

Web 2.0

Web 2.0 Solutions

  • Blog Marketing
  • Viral Marketing
  • E-Brochures
  • Podcasting
  • Video Casts

New applications for online marketing campaigns, collectively termed "Web 2.0," launch every week and, with each new technology breakthrough, your ability to reach out to your specific target market continues to expand.  We provide the necessary creative and technical resources that embrace the right strategies and tactics to successful engage your customers. 

Blog Marketing

“A weblog (usually shortened to blog, but occasionally spelled web log) is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order).  Although most early weblogs were manually updated, tools to automate the maintenance of such sites made them accessible to a much larger population, and the use of some sort of browser-based software is now a typical aspect of ‘blogging.’”   en.wikipedia.org/wiki/Blogs

Blogs can be an integral part of your marketing strategy and there are several ways to take advantage of the medium’s reach:

  • Advertise on blogs to reach your target niche audience
  • Gather market intelligence by monitoring public buzz to determine how your product or those of competitors may be faring. 
  • Build business or brand by building closer relationships with your customers

Viral Marketing

“Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.” en.wikipedia.org

Viral marketing is popular because of the ease of execution, lower costs than direct marketing, and the potential of obtaining a large number of interested people.
Often the ultimate goal of viral marketing campaigns is to generate “coverage” from the people that pass on and share interesting and entertaining information, graphics, blogs, etc., that are sponsored by a company looking to build awareness of their product or service.  Viral marketing can be a power tool that can create excellent results.

E-Brochures

Printed collateral material or information can be converted to Electronic or e-brochures that can be sent directly to your prospect or customer’s email address.  Today, customers and prospects want, and expect, information as quickly as possible and you need to provide the information as cost-effectively as possible.  E-brochures provide the solution to both of these issues.

Podcasting

A podcast is a web feed of audio or video files placed on the Internet for anyone to download or subscribe. Instead of reading the content on a computer screen, you listen to the content on a computer, iPod, mp3 player or even video capable phones.

Podcasters’ websites also may offer direct download of their files, but the subscription feed of automatically delivered new content is what distinguishes a podcast from a simple download or real-time streaming. Podcasting is about creating audio or video content for an audience that wants to listen when they want, where they want and how they want.

Podcasting is a revolutionary way to get your message out quickly. The process is simple – we record the client’s audio or video and upload it to a podcast server site. Your subscribers can receive the newsworthy event instantly with just one click. Once the podcast is posted to the RSS, it automatically posts the new article to your subscribers.

Video Cast

Video Cast - the simplicity and convenience of regular email with the power of video. The email recipient does not have to download any attachments or install special software because the video is embedded in the email.

Use Video Cast emails as a high impact media tool to:

  • Increase sales
  • Enhance your brand image
  • Differentiate your products and company from your competitors

Use the Video Cast for Sales and Event Promotions, Product Launches, Corporate Communications and Press Releases as well as supporting existing print or direct mail campaigns.

Social Media

 

Web Site Development

Web site impressions are formed in as little as eight seconds. Design elements, quality of content, ease of navigation, clarity of message and imagery all impact that impression. The whole world will see it, and for some prospects it may be the only chance you have to win their business. A great Web site is coupled with a great content management system, and that means after the initial set-up of the site, you don’t have to pay us to update your content — you do it yourself. The ability to update the site yourself will allow you to be more nimble and dynamic with your marketing and advertising message, and it makes sense for you and for your bottom line.

 


Show All

Advertising

  • Media Planning
  • TV, Radio & Print

Branding

CEO as Brand

Communication

  • Internal
  • Crisis

Creative

  • Collateral Development
  • Design
  • Flash
  • Logo
  • PowerPoint

Marketing

  • Copywriting
  • Direct Mail
  • eNewsletter
  • Print Newsletter

Professional Services Coaching

Public Relations

  • Government Relations
  • Industry Analyst Relations
  • Media Relations
  • Optimized Press Release

Sales and Client Service

Social Media

  • Blogging
  • Vlogging
  • Corporate Blogging
  • Podcasts
  • Videocasts
  • Webcasts
Training
  • Media Training
  • Presentation Training

Video Production

Web 2.0

  • Blog Marketing
  • Viral Marketing
  • E-Brochures
  • Podcasting
  • Video Casts

Web Site Development