Strategic Advantage 

Marketing, Social Media and Business Strategies

The Difference

Why Strategic Advantage? The difference – We understand both sides of the business marketing equation.

Strategic Advantage skillfully aligns and manages marketing, sales and organizational goals into a single, unified strategy. Our unique perspective injects a distinct business operational, process driven savvy into the development of the marketing strategy. We fully understand the creative process and the nuances of tactical execution.

Media and discipline neutrality. Keep in mind, traditional agencies exist by selling advertising, public relations, and marketing collateral; your organizations goals come secondary to the traditional agency’s need to market their products.

Strategic Advantage has a different objective: We first identify a client’s goals then create and deploy tactics and the resources necessary to meet those goals. We do not base our clients’ needs on agency needs and product sales. We recommend the use of tactics based on genuine strategy. In this way, our goals align with those of our clients.

How does your current marketing strategy compare to Strategic Advantage and Ambient Marketing Process & Strategy (AMPS)?

Everything listed is important, but look for these key areas: Important!

 

Description
Strategic Advantage
Current Situation
Experienced in developing and executing Ambient Marketing Process & Strategy (AMPS)
Yes
Question
Provides media and discipline neutrality
Yes
Question
Provides C-level marketing leadership, direction and counsel
Yes
Question
Aligns business and sales goals with marketing strategy
Yes
Question
Creates a sustainable and measurable, results driven marketing strategy
Yes
Question
Is accountable for results
Yes
Question
Combines the objectivity of an outsider and the commitment of an insider
Yes
Question
Listens to your goals and challenges, assesses key external and internal factors, and then provides proven, process oriented recommendations
Yes
Question
Improves your focus on core competencies. Your internal team will have more time to spend on what you do best: product innovation, customer service and quality control.
Yes
Question
Important!Reduces your over head. Businesses can avoid or reduce the cost of additional office space, computers, vendor relationships and access to credit required when marketing projects are handled in-house.
Yes
Question
Important!Provides access to an expanded talent pool. In-house marketing staff may not always have the skills needed, especially on larger, more complex projects requiring extensive coordination among various components of the plan. Outsourcing to an experienced marketing team that can integrate smoothly into the organization not only brings in innovative ideas and added energy, but also the high-level talent needed to execute the goals of the marketing campaign.
Yes
Question
Important!Provides World-class capabilities. You reap the benefit of extensive marketing expertise, with the objectivity to analyze your needs strategically, and the depth to deliver effective implementation and integrate all components.
Yes
Question
Scalability: Has resources at your disposal enabling you to handle an increase in marketing workload.
Yes
Question
Responds: Allows you to stay nimble and maintain quick response. As budgets for development of in-house specialists decline, the need to access resources well-versed in cutting-edge strategies−in this case, marketing−grows exponentially.
Yes
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Important!Reduces the Need for Additional Staff: The hiring of staff is a commitment and can be expensive when you take into account holiday pay, sick leave, wages or salary, company benefits, bonuses, additional office equipment provided to each employee, as well as office space for each person. These costs add up quite quickly
Yes
Question
Important!Improves the Company’s Efficiency: Provides specific expertise in the skills base that is required to take advantage of your efficient and effective work. This will allow you to focus on other jobs, therefore making your company more efficient by getting more work done in the same time frame.
Yes
Question

 


 

Capabilities

Multiple targets. Serious marketing efforts require being fully integrated into multiple delivery mediums. We deliver where and when it's needed.

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Approach

While we use several methods, the most significant is our unique Ambient Marketing Process & Strategy (AMPS)

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News

Tired of tech-y buzz word bingo? We highlight the most significant marketing and technology developments and reveal what it means to you.

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