What is Coaching?
Through the process of coaching, professionals focus on the actions needed to produce higher income, better organization, less wasted time and more time to do what they want outside of their practice.
Our Strategic Coaching Program accelerates the professional's progress by providing greater focus and awareness of possibilities leading to more effective choices and even more importantly, the accountability to make it happen. Our Strategic Coaching Program concentrates on where the professional is now and what they are willing to do to get where they want to be in the future.
Are you a services professional who wants to grow your practice?
Our Strategic Coaching Programs help attorneys, accountants, engineers, financial specialists and other professionals learn and implement marketing strategies to grow their practice.
You want to be more effective at marketing your services, but you may not have the time, interest or knowledge on how to “market” your practice.
You feel frustrated because you want to grow your practice but you are too busy serving your clients and managing your business. You may not be comfortable with marketing and even avoid it if you see it as self promotion, or a poor use of time, i.e. billable vs. non-billable hours.
You can successfully grow practice by learning targeted and focused marketing strategies that create results. We have developed a process to help you step by step.
You can increase your marketing results by learning how to:
- Demystify the marketing process
- Creating your message so people take action
- Identify and target key referral sources
- Create your own personal marketing plan
- Focus on results
Benefits of the Strategic Coaching Programs
Coaching for professionals can be a powerful ally in maximizing your potential. Below are a few of the benefits and some practical applications of coaching.
- Increasing billable hours
- Advancing time management and organizational skills
- Developing a personal marketing plan and developing your practice "niche"
- Enhancing billing efficiency and increasing practice net income
- Managing client expectations and increasing their satisfaction level
- Getting more productivity and co-operation from staff
- Reassessing your legal career and developing an action plan and your personal life for less than the cost of a part-time law clerk
The Strategic Coaching Program includes:
Analysis of Existing Practice
- Current client profile and mix
- Level of present billings
- In-depth probe of lawyer’s background, training, strengths, expertise and unique practice knowledge
- What is the competition doing to attract your ideal client?
- Are there any current trends or changes that affect your area of practice?
- Complete an audit of your existing marketing
- What do your present clients have to say about your practice?
- How did you attract your last significant client?
- Why have clients left your practice?
Defining the Ideal Client
- Who do you want to target?
- Determine the profile of the ideal client, sector, industry
- Develop your niche
- What are these potential clients looking for?
- Discuss where and how ideal clients conduct their business
- Target specific ideal clients and make a list
Developing the Vision
- What is your mission statement or vision?
- What will your brand or image be?
- How will the public perceive what you offer?
- What makes you unique and distinctive?
- What’s your message?
- What would you love to do more of in your practice?
- Where do you want your practice to be in 5 or 10 years?
- Where are you inspired and passionate?
Components of the Plan – Setting Goals
- Networking and referrals
- Print and electronic media advertising
- Internal firm cross-marketing to existing clients
- Attracting clients to your web site and converting them to clients
- Newsletters and blogs
- Client information and education seminars
- Attracting media interest and public relations
- Speaking engagements
- Charity and community service
Marketing Skills Development
- Effective networking
- How to follow-up
- Phone call marketing acumen
- Making marketing meetings pay off
- Cementing the relationship
Executing the Plan
- Building levels of permission marketing
- Building a data base for marketing
- Staying organized and accountable
- Keeping focused and consistent
Evaluating the Success of the Plan
- Keeping what works and changing what isn’t working
- Is the plan producing the expected results?
- What can be improved?
Client Retention
- Keeping the clients you have and those you attract satisfied
- Building long term relationships
Contact us to learn more about our Professional Services Coaching Program