Strategic Advantage Public Relations and Marketing Communications develop a comprehensive, customized program that integrates and aligns public relations with overall company goals. We develop and execute a strategic plan, message development and tactical campaigns that build on your positioning initiatives to generate constant, wide-ranging media coverage. Our public relations programs can:
- Expand your sphere of influence in your chosen markets.
- Attract the attention your company deserves -from the right people, at the right time.
- Build a reputation that distinguishes you from competitors.
- Translate your vision into messages that move your audience.
Our core practice areas include:
- Local, national and global media relations
- Customized public relations planning
- Positioning
- Key message development
- Crisis and issues management
- Competitive communication analysis
- Media training and interview preparation
- Extensive contacts database
- Press and analyst tours
- News conferences and events
- Product launches
- Reviews programs
- Momentum campaigns
- Coverage tracking and analysis
- Success stories
- Speaker bureau management and placement
- Contributed article placement
- Corporate publicity
- Customer success story promotion
- Editorial awards tracking and placement
- Editorial calendaring and trend story generation