Most companies and organizations know it takes more than just writing a news release to get media coverage and attention. Media space today is at a premium, and achieving substantive, on-message media coverage is a challenge. The key to a client program is a comprehensive and prioritized media program that promotes your story to all appropriate and agreed-upon print, broadcast and online media, from industry verticals to key trade press to major national business outlets.
Our media relations services include:
- Recommending strategies for attracting media attention
- Identifying the best placement opportunities
- Developing media “hooks”
- Digging deep for media opportunities
- Developing the appropriate background materials
- Writing and issuing press releases and media alerts
- Writing tip sheets
- Designing and maintaining media lists
- Relentlessly pitching (real story) ideas to the media
- Monitoring and analyzing media relations efforts
- Changing messages based on coverage results