It's imperative to remember that industry analysts cannot be treated in the same way as journalists. They require different types of information, they operate to different timescales and they have different interests. They are at the center of the "circle of influence" - called upon by end-users, the media and vendors to provide insights into what will happen in the future.
Industry analysts can influence major purchasing decisions. We work aggressively with the IT, technology and healthcare communities to help clients develop and strengthen ties with key influencers and to leverage these relationships to secure references and quotes for the media and other key audiences.
Strategic Advantage Public Relations and Marketing Communications can help you put in place a dedicated program of communication to significantly increase your chances of:
- Being included on the short-lists of potential suppliers that the analysts put together for their consulting clients
- Ensuring a positive and extensive profile for your company in the research reports used by potential buyers
- Gaining an independent perspective on your company's strategy and positioning in the marketplace